GOOD NEWS BAD NEWS

essay film, 2025

An unrequested anti-commercial for INTER-CITY, a new cultural area of 8000m2 in The Hague. This essay film uses an audio fragment from Marshall McLuhan’s interview with Mike McManus to explore how “good” and “bad” news are constructed within a shifting cultural landscape. Framed as an anti-commercial, it plays with the glossy language and suspense of promotion while quietly unsettling it. It invites viewers to reflect on how media shapes perception, blurring the line between information, promotion, and critique.

In collaboration with Steven van Lummel.

Production: Touchy Studios
Direction & edit: Julia Schmitz
Camera: Hattie Wade
Audio fragment: Interview withMarshall McLuhan by Mike McManus